AYHUM ASFOUR

[Part time job] May 2026 to now

SMCCCD Sustainability Instagram

All 3 of my top posts were Reels, led by one that reached 1,218 accounts.

I run the Instagram account for SMCCCD Sustainability, a program that serves three Bay Area colleges. I plan the content calendar, write captions, make designs in Canva and schedule posts. Reach was higher in March and April, before I started. It fell to 483 in May, my first month, as the spring semester was ending, then climbed to 3,054 in July.

[SEE THE INSTAGRAM ACCOUNT]

[MY TOP 3 REELS]

[My role]
Social Media Marketing Student Assistant
[When]
May 2026 to now
[Who it's for]
The sustainability program for Cañada College, College of San Mateo and Skyline College
[Tools]
Canva (post designs), Instagram Insights and Meta Business Suite (tracking reach and top posts)

What I did.

  • Planned a content calendar
  • Wrote the captions
  • Designed posts in Canva
  • Scheduled posts ahead of time

I use Instagram Insights to see which posts perform best, then post more of what works.

Results.

Accounts reached by month, from Meta Business Suite Insights, pulled Oct 25, 2026
MonthAccounts reachedNotes
March 20263,402Before I started
April 20264,010Before I started
May 2026483My first month, as the spring semester was ending
June 20261,470
July 20263,054My best month so far
August 20262,213
September 20261,483

October 2026 isn't included because the month isn't over yet.

My top 3 posts by reach, May 1 to Oct 24, 2026
DateAccounts reachedPost
Jul 21, 20261,218Reel: "Annalise is on the scene today!"
Aug 20, 2026890Reel: "Start the semester off right with free school supplies"
Sep 3, 2026870Reel: "Dress to impress next Wednesday at Susty's FREE Thrifting event"

Want to talk about this project?

Open to internships and entry level jobs in digital marketing, SEO, paid ads and growth, in the Bay Area or remote.

[EMAIL ME] [LINKEDIN] [RESUME]