[Virtual externship through Extern] Jan to Mar 2025
Anytune SEO Plan
10 target keywords, a competitor gap analysis, better homepage meta tags and headers, and a backlink blog post plan.
In a virtual externship, I built an SEO and content strategy for Anytune, an app for practicing music. I based it on Google Keyword Planner research and the website's and app store's performance data.
- [My role]
- SEO Strategy Extern
- [When]
- Jan to Mar 2025
- [Data]
- Website and app store performance data
- [Tools]
- Google Keyword Planner (keyword research), Google Sheets (research sheets), Google Docs (blog post plan)
What I did.
- Mapped the marketing channels Anytune used and how well they reached its audience.
- Built a marketing funnel showing what the audience needs at each stage, with content and channel ideas for each one.
- Researched keywords and narrowed them to a top 10 list, with search metrics and intent.
- Compared competitors' top keywords to find gaps, on page issues and backlink targets.
- Wrote better meta tags and headers for the homepage, and suggested readability fixes.
- Planned a blog post built to earn backlinks.
Results.
This was a strategy project, so I don't have traffic results from it. What I delivered is listed above.
Extern externships are remote projects done for real companies.
Want to talk about this project?
Open to internships and entry level jobs in digital marketing, SEO, paid ads and growth, in the Bay Area or remote.